.Post Sights: 15.Ever before asked yourself how an electric designer ends up operating an influencer advertising platform? Jonathan Eg, CEO of Partipost, spills the herbal tea on The Adrian Series.Secret takeaways:.Why exchanging formulas resulted in isolation (as well as a career pivot).The magic formula: legitimacy + consistency = influencer effectiveness.B2B influencer advertising in Asia: It's happening, but slowly.AI influencers: Cool, yet probably won't replace your BFF's Instagram.The repayment problem afflicting influencer advertising and marketing (as well as how Partipost is actually handling it).Fun truth: Jonathan's dad expects Mondays. Yes, you read through that right.Profit: The influencer advertising yard is actually advancing a lot faster than you may point out "wipe up." From micro-influencers to artificial intelligence characters, the video game is actually transforming-- yet legitimacy still reigns supreme.So, just before you underrate that buddy along with 200 fans as "certainly not influential," always remember: on earth of nano-influencers, your bestie might merely be the following significant factor.Tune in for more influencer understandings and possibly grab a tip or 2 for your own Instagram video game!